BOOKED JOBS
38
Target 40 · on pace for 49
Overview
YOUR MARKETING SYSTEM · MONTH 4
Welcome, Thompson Heating & Cooling.
38 jobs booked this month against a target of 40. Here is what is working, and the two items waiting on your sign-off.
October · day 24 of 31Updated Oct 24, 2:30 PMSAMPLE DATA
LEADS THIS MONTH
142
Up 18% on September
COST PER BOOKED JOB
$79
$3,000 ad spend this month
NEXT RESULTS REVIEW
Thu, Nov 5
10:00 AM · Zoom
From attention to business
October to date, all channels.
REACHED
48,200
Ad and search impressions
ENGAGED
2,310
Clicks, calls, map views
LEADS
142
Calls, forms, texts
BOOKED JOBS
38
27% of leads
Channels
View campaigns| CHANNEL | LEADS | BOOKED | COST / BOOKED | STATUS |
|---|---|---|---|---|
| Google Ads | 61 | 17 | $132 | ON TARGET |
| Google Business Profile | 34 | 11 | — | ON TARGET |
| Missed-call text-back | 22 | 7 | — | ON TARGET |
| Meta Ads | 18 | 2 | $375 | BELOW TARGET |
| Email reactivation | 7 | 1 | — | WATCH |
Meta Ads is below target. Recommendation in the November review: move $400 to Google Ads.
Approvals
Nothing publishes without your sign-off.
WAITING ON YOU · 2
November tune-up email
Email reactivation · sends Nov 3
Three Google Business Profile posts
Visibility · Oct 28 to Nov 7
OPEN REQUESTS · 2
Add financing offer to landing page
In progress · Maverick
Update service-area map
Scheduled Oct 28 · Kathleen
Leads and booked jobs by week
LeadsBooked
Latest leads
All leadsFurnace repair
BOOKEDGoogle Ads · 12 min ago
AC tune-up
NEWMissed-call text-back · 48 min ago
Heat pump quote
FOLLOW-UPGoogle Business Profile · 2 hrs ago
Duct cleaning
NEWMeta Ads · 3 hrs ago
Every lead gets a text back within 60 seconds, day or night.
Documents
View allSeptember results report
PDF · Oct 3
Q4 campaign plan
Approved Sep 26
Brand and asset library
Logos, photos, offers
Your DMI team
View teamKV
Kathleen Valencia
Account lead
MV
Maverick Villalon
CRM and automation
Info@digitalmarketing.incMessage your team